Whilst the pandemic has been an unfortunate setback for the events industry as a whole, the Festival of Motoring (FoM), proudly presented by WesBank, is gearing up for its fifth edition at the Kyalami Grand Prix Circuit. The festival makes a welcome return to the race track from 26 – 29 August 2021.
The 2021 Festival of Motoring will focus on the celebration and achievements of the automotive industry, while highlighting innovation and the car buying aspirations for the youth of South Africa. The content and marketing of the festival will focus on these three elements.
Central to the event remains the experiential platform provided for vehicle manufacturers to display and demonstrate their latest models, products and services. Other attractions on offer include five national motorsport events, an electric vehicle village, a revamped 4X4 village and a high-tech gaming arcade. The four-day festival is also jam-packed with interactive and fun activations including the kids’ zone, a braai area and so much more, making it the perfect family outing.
In addition, the 2021 event will see the launch of an important social investment programme, The FoM Charity Drive, encouraging involvement from all festival-goers. Visitors will experience an interactive showcase of both active and static content including supercars, classic cars, vintage and modern motorsport activations. One can also expect to engage with leading industry-related aftermarket and accessories companies, who will be exhibiting during the event. With an extended day for the second year running, the festival promises to be a highlight on the annual events calendar once again.
“Our involvement in this annual motoring festival enables us to contribute to an event that stimulates interest and creates excitement in an ecosystem which we are passionate about. We create one massive showroom to showcase the vehicles, new technologies and innovations. Consumers can also can browse a variety of brands and speak to the experts,” says WesBank CEO, Chris de Kock.
“This event enables WesBank to bridge the gap between us as the financier and our consumers. Additionally, such events enable us to continue building solid relations with our partners, such as dealers so as to ensure a world-class experience on their end. As the leading vehicle and asset finance provider, we are proud to have been a sponsor of the Festival of Motoring since its inception.”
The Festival of Motoring is considered to be the largest national industry-supported auto show on the continent and is also supported by the National Association of Automobile Manufacturers of South Africa (Naamsa). The event appeals to petrol heads, consumers considering buying their first vehicle and those looking to upgrade their current model.
“We encourage all motoring enthusiasts, especially those wanting to experience the thrill of the various cars first-hand, to diarise the annual FoM event. The festival offers consumers an opportunity to see, touch, admire and interact closely with the cars of their dreams. The WesBank team will also be available throughout the event to help you navigate the car buying and financing journey with ease,” concludes De Kock.
For more information or to book your space at the 2021 Festival of Motoring presented by WesBank, please contact judy.maharaj@za.messefrankfurt.com. Consumers can also visit WesBank’s social media platforms for information regarding ticket sales.
