British audio brand Bowers & Wilkins, distributed by Homemation in South Africa, and global icon David Beckham have partnered to create a unique alliance of style and sound, where David’s refined taste meets Bowers & Wilkins’ unwavering pursuit of perfection.
The announcement marks the start of a long-term partnership that will explore David Beckham’s relationship with music and the special role it plays in his life. As a long-term fan of the brand, David Beckham chose to collaborate with Bowers & Wilkins, due to its unrivalled reputation for audio excellence, craftmanship and class-leading, premium design.
David Beckham mentions that “I’ve been a fan of Bowers & Wilkins for years and a proud owner of many of its products. Performance and design have always been important to me, which is why this partnership felt like such a natural fit.”
From his parents’ musical influences, through to his successful football career, music has always been important to David, where it provided the soundtrack to some of his greatest performances on the pitch and marked special moments
for him and his family.
“Music has always played a huge role in my life. I can hear a track and remember exactly where I was and what I was doing. In our family, whenever special moments happen, there’s always a song to go with them.” said Beckham.
The long-term partnership begins with a new campaign around Bowers & Wilkins’ award-winning noise-cancelling wireless headphone, the Px8, which offers David an unrivalled combination of outstanding performance, premium design and exceptional comfort.
Giles Pocock, VP Brand Marketing said: “I’m delighted to be able to welcome David to the Bowers & Wilkins family. This is a partnership built on authenticity, with both Bowers & Wilkins and David Beckham sharing a commitment to performance, craftsmanship and style. We are excited to bring the partnership to life over the coming months.”
Discover more about the partnership at bowerswilkins.com/davidbeckham and reach out to Homemation for stock details regarding Bowers & Wilkins
