Chinese SUV brand, Jetour, has experienced rapid growth in recent years, having sold over 1.22 million vehicles across its five product lines globally within 70 months alone. From January to August this year, Jetour sold 310 000 vehicles, surpassing their 2023 annual sales.
“Compared with other auto brands established in the past six years, Jetour is the fastest-growing Chinese brand,” says President of Jetour Auto, Mr Li Xueyong, who traveled to South Africa for the official launch of the brand last month.
The company’s international strategy is driven by its innovative “Travel+” philosophy, integrating cutting-edge technology with travel to enhance the customer experience. Elaborating on this, Xueyong says that Jetour’s long-term strategy is to be the automotive brand with the deepest understanding of travel, along with excellent off-road capabilities, world class safety and ample space for travel with family and friends.
“Guided by our “Travel+” strategy, we design our vehicles with a user-centered approach, merging insights from both the travel and automotive industries. Our product development philosophy embraces the full ecosystem of travel scenarios, aiming to create vehicles that reflect a deep understanding of travel needs. Our goal is to become the automotive brand most attuned to the future of travel,” says Xueyong.
Jetour’s technical strength is built on a foundation of 27 years of innovation and expertise. This legacy allows Jetour to leverage the group’s vast technological advancements, giving it a unique edge. By integrating global travel scenarios into its core technologies, the brand is continuously enhancing the experience value of its products. This ongoing integration reflects Jetour’s ability to blend advanced automotive technology with real-world travel needs, offering enriched and reliable solutions to consumers worldwide.
“We’ve built a comprehensive technological framework, incorporating an advanced off-road platform and super hybrid i-DM system, Jetour’s advanced hybrid powertrain technology, designed to optimise both fuel efficiency and performance. This, combined with features like the intelligent cabin, smart driving technology, adaptable interior space, and advanced safety and health measures, allows Jetour to create vehicles that prioritise both comfort and safety. “We are committed to continuously refining these technologies to deliver superior products,” he says.
Jetour has created two product series for family travel and off-road travel, led by the Dashing and X70 Plus which are both currently available in South Africa, with the next series due to launch locally next year.
“At Jetour, we believe in transcending borders through travel, as the pursuit of a better life is a universal aspiration. South Africa is rich in diverse cultures, where the values of freedom, passion, and hope are deeply cherished. We are excited about the potential of our “Travel+” strategy to resonate strongly here,” says Xueyong.
The brand has high expectations for the South African market, aiming to sell 2 000 units by end of the year, with a cumulative sales goal of 30 000 units over the next three years.
“Our commitment extends to delivering the highest quality products, exceptional experiences, and unforgettable journeys tailored specifically for the South African people. By aligning our offerings with local values and preferences, we aim to enhance the travel experience and foster a deep connection with our customers in South Africa,” he says.
Since assuming the role of President of JETOUR Auto in 2023, Li Xueyong has focused on revitalising the company’s approach to technology, products, and marketing. His leadership has been characterised by an emphasis on innovation, aiming to enhance the brand’s presence in the competitive automotive market.
