South Africa’s printer market is experiencing a shift, driven by a combination of economic pressure and renewed business investment. According to Statista, the local printer and copier market reached $61.1 million in revenue in 2024, with a projected 2% growth in 2025. Businesses are once again exploring new print technology, but buyers should focus on total cost of ownership (TCO). Industry experts, including a Kyocera spokesperson, note that total cost of ownership (TCO) remains the most crucial factor in purchasing decisions, often misunderstood or overlooked.
Gareth Fletcher, Corporate Sales Manager at Kyocera Document Solutions South Africa says “To support informed buying decisions, businesses should consider key factors such as TCO savings, energy efficiency, and sustainable design. Kyocera’s ECOSYS models, for instance, reduce long-term operational costs and address load-shedding concerns with their low energy consumption.”
He suggests that companies compile a TCO comparison chart when considering a printer purchase, so that they can see the cost savings over five years. “It makes a compelling case for strategic investment and looking ahead, the prediction is that businesses prioritising TCO and efficiency will gain a competitive edge,” he says.
