This month sees the launch of Kreepy Krauly on the Wally – a branded content story going viral – starring comedic actor Donovan Goliath and his real-life daughter, Sophia. https://youtu.be/Xt8HJSpp0ho
Sophia pleads with Donovan to participate in the popular Elf on the Shelf game in the build up to the Festive Season, but he persuades her otherwise. He convinces her that there is a better, local alternative. He dubs it Krauly on the Wally. Hermias Nel, MD Kreepy Krauly explains, ‘We needed a remarkable commercial both to cut through the clutter and to communicate that your Kreepy Krauly is customisable this Summer.’
He adds, ‘Because our pool cleaner has been a star in family pool games for the past 50 years, we’re including waterproof sticker packs with our products for customers to truly personify their Kreepy protagonists or antagonists.’
Donovan Goliath says, ‘I loved the script because it comprises these beautiful moments of our girl-dad immersing himself in his daughter’s imaginative play.’
He adds, ‘From tea parties with KK – as we affectionately refer to him – to chilling out watching content on the couch, we pushed the humour of the environments in which we saw the pool cleaner, in order to lean in to the metaphor that Kreepy Krauly is a literal part of the South African family.
Goliath concludes, ‘My favourite scene is when I’m braaiing with Kreepy Krauly who is holding a pair of tongs, cooking wors with me. It’s a quintessential South African moment and it signals the build-up to Dezemba, the greatest time on the SA calendar.’
Nel ends, ‘Happy 50th birthday to one of South Africa’s greatest inventions; our Kreepy GOAT, if you will.’
