BMW Group South Africa has experienced strong engagement with BMW Service with Proactive Care among users. An innovative data- and AI-driven customer service offering that delivers individual, pre-emptive support to BMW owners*, BMW Service with Proactive Care has been well-received following its local launch with an increased number of users and overall positive sentiment.
Launched ahead of the 2024 festive season, BMW Service with Proactive Care provides peace of mind and convenience through streamlined communication and the integration of advanced digital technology. Using the solution, BMW can detect and inform vehicle owners about maintenance requirements or potential function failures in BMW vehicles at an early stage.
The solution encompasses digital tyre diagnosis, vehicle fault messages, service requirements, and custom proposals for solutions determined using data analyses and recorded customer preferences. Proactive Care also aims to improve customers’ long-term service experience, such as providing self-help tips and suggestions. Customer data protection and security are also prioritised as any data collected is only used for specific purposes and under respective regulatory requirements.
“The response to Proactive Care has been nothing short of amazing with so many of our valued customers using this intelligent and convenient solution,” said Rob Gearing, General Manager for Customer Support at BMW Group South Africa.
At the time of the launch of BMW Service with Proactive Care in South Africa, BMW averaged 40 Proactive Care alerts per day to onboarded customers. That average has increased to 80 alerts daily, with the majority of alerts being low tyre pressures and low battery issues.
Ahead of the 2025 Easter holiday period, BMW Group South Africa would like to wish a relaxing time to all those who are travelling, and to remain mindful and aware while on the road. Drivers who are planning to travel long distances should ensure that their vehicles are roadworthy, with all systems checked, and to make use of services such as BMW’s On Call roadside assistance, which is available 24/7 from anywhere in South Africa. BMW Group drivers have the further reassurance of Motorplan up to seven years or 200,000km. Alternatively, there are a variety of options such as My BMW Plans, BMW Value Service, and additional upgrades to keep their BMW covered and running smoothly.
“With the help of solutions such as Proactive Care, we enable people to travel with total peace of mind, giving them support in any moment of need and ensuring they safely reach their destinations during this holiday break,” Gearing concluded.
BMW Service with Proactive Care is available for all BMW models with BMW Operating System 7 or later. To sign up for the solution, vehicle owners must:
- Activate a BMW ConnectedDrive account for their BMW.
- Assign their vehicle to their BMW ID, either in the My BMW app or on the My BMW portal.
- Register their details under their BMW ID, including their current cell phone number, email address, and preferred BMW retailer.
Owners must consent to the Privacy Policy in the vehicle and to receiving communication from the My BMW app. To make contact even easier, owners can enable push notifications in the My BMW app.
