ASUS has launched its first shop-in-shop concept stores across the country. The first of these stores opened on 25 November 2024 at the Mall of Africa, followed by a rollout at Brooklyn Mall on 26 November 2024.
The shop-in-shop concept features a thoughtfully designed display, highlighting ASUS’s premium product lines, including the ROG (Republic of Gamers) and Zenbook ranges. This unique retail experience brings the ASUS vision and brand identity to life, offering customers an immersive and hands-on look at the latest in ASUS technology.
Each store showcases a curated selection of the latest notebooks and key focus models, complemented by a range of cutting-edge accessories. Designed with captivating lighting and an inviting layout, the displays draw customers into the space, making the ASUS section a centrepiece within the Computer Mania stores.
The rollout is set to continue in the coming weeks, with additional shop-in-shop stores opening at Canal Walk, Cavendish Square, and Clearwater Mall. These locations will feature even more exciting displays, further expanding ASUS’ presence and offering customers greater access to its innovative products.
“We’re thrilled by the positive reception over the past week,” said Jessica Burnett , Country Marketing Manager at ASUS. “Our new shop-in-shop concept creates an engaging environment where customers can explore our innovative solutions firsthand, from high-performance gaming systems to sleek, professional notebooks.”
ASUS is committed to providing customers with direct access to its premium products and reinforcing its dedication to cutting-edge technology, sleek design, and superior performance.
For more information about ASUS and its latest innovations, visit www.asus.com/za
