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Apple Intelligence – a revolutionary personal intelligence system designed to transform how you communicate, work, and express yourself across iPhone, iPad, and Mac – has been made available by Apple today. Apple Intelligence introduces groundbreaking features such as enhanced Writing Tools, Image Playground, and a reimagined Siri, all while maintaining Apple’s commitment to privacy.

As part of this exciting launch, iStore is proud to offer exclusive iStore Meets sessions—free training events designed to help users get the most out of Apple Intelligence’s powerful tools. Whether you’re looking to boost productivity, enhance creativity, or simply manage your day-to-day tasks more efficiently, iStore Meets sessions offer hands-on guidance to master Apple Intelligence.

Apple Intelligence: Your Personalised Assistant on Every Device

Apple Intelligence seamlessly integrates cutting-edge generative models into iPhone, iPad, and Mac, offering context-aware, personalised assistance across apps and tasks. From Writing Tools that refine emails and notes to the new Image Playground that generates original images in seconds, and an even smarter Siri that understands your personal context, Apple Intelligence makes interacting with technology more intuitive and tailored to your needs.

Why iStore is the Best Destination for Apple Intelligence

With the launch of Apple Intelligence, iStore is your go-to destination to explore these new features. Customers can book dedicated 1-hour training sessions or join daily Apple Intelligence sessions at any iStore, held at 12pm and 2pm. All these sessions are free and designed for users of all levels.

“At iStore, we’re excited to help our customers unlock the potential of Apple Intelligence,” said Chris Dodd, iStore CEO. “Our iStore Meets sessions provide the perfect platform for users to explore how this innovative technology can simplify tasks, inspire creativity, and organise their lives—all while ensuring privacy remains a top priority.”

To book a free Apple Intelligence training session, visit https://www.istore.co.za/istore-meets/events.

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What Makes Apple Intelligence Unique?

Apple Intelligence sets itself apart from other AI offerings through its deep integration with personal context, a privacy-first architecture, and on-device processing. Here’s why it stands out: 

  1. Privacy-Focused Design

Apple Intelligence prioritises privacy by processing data on-device using Apple’s advanced silicon chips. Personal data, interactions, and information remain on your device unless you explicitly choose to share it. For tasks requiring more complex processing, Private Cloud Compute ensures that any data shared with Apple’s servers is protected by industry-leading privacy measures. 

  1. On-Device Processing

Apple Intelligence’s on-device processing harnesses the power of Apple’s A17 Pro (and later) and M-series chips. This ensures faster responses, personalised interactions, and enhanced privacy, as sensitive data never leaves the device. Unlike most AI platforms that rely on cloud-based processing, Apple Intelligence delivers powerful AI features without needing constant internet access. 

  1. Personal Context Awareness

Apple Intelligence uses a semantic index to organise and understand your information across apps like Messages, Notes, and Mail. It provides context-aware assistance that’s tailored to your needs. For example, Siri, powered by Apple Intelligence, can recognise what’s on your screen and deliver highly relevant suggestions and actions—all without compromising your privacy.

  1. Seamless Integration with the Apple Ecosystem

Unlike other AI offerings, Apple Intelligence is deeply embedded in the Apple ecosystem, enhancing productivity and creativity across iPhone, iPad, and Mac. Features like Writing Tools, Image Playground, and Genmoji, alongside an enhanced Siri, work fluidly across apps like Messages, Freeform, and Keynote, as well as third-party apps.

  1. User-Controlled ChatGPT Integration


Apple Intelligence offers ChatGPT integration that’s completely user-controlled. You are asked for permission before any data is shared, ensuring transparency and protecting your privacy. This integration provides the extensive knowledge base of ChatGPT without compromising your data.

With its focus on privacy, on-device processing, and deep integration into the Apple ecosystem, Apple Intelligence delivers a highly personalised and secure AI experience, setting a new standard in the market.

About iStore Meets

iStore Meets is a series of free training sessions and events designed to help users unlock the full potential of their Apple devices. Covering over 70 topics, these sessions range from beginner tips to advanced training and are available both online and in-store.

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